DHL4SMES

Join DHL4SMEs

Take the first step towards expanding your business

Today, we’re seeing an unprecedented rise in entrepreneurship. More people are starting businesses than ever before, and while the enthusiasm is strong, the challenges are real. Dispersed information, the need for guidance, and the complexity of growing a business are common obstacles that many SMEs face.

DHL4SMEs was created to address these exact challenges. Our goal is simple: to provide SMEs with the tools, support, and expertise they need to thrive. Through this initiative, we’re building a community where entrepreneurs can access subject matter experts (SMEs) in areas like logistics, technology, finance, legal guidance, effective marketing strategies, compliance, and risk management.  

These topics are all incredibly relevant in today's business landscape. These areas can often pose challenges for SMEs, and our goal is to provide the insights and guidance businesses need to navigate these complexities successfully.

By joining the DHL4SMEs Program, you will have access to resources, and experts to learn how to manage your SME and expand your network to open a new world of possibilities for the growth of your business.

From Global Branding to Local Growth

Antoine Geadah, Managing Director of Ogilvy Qatar, shares his perspective on how world-class branding, creative strategies, and data-driven thinking can empower even the smallest businesses to punch above their weight.

“If you're doing well, I'm doing well.”

At the heart of Antoine’s message was a deep belief in shared growth: “One hand cannot clap by itself. We need to enable others to grow—because when they grow, we grow.” Ogilvy’s partnership with DHL4SMEs is built on this principle: contributing not just creativity, but experience, frameworks, and tools to elevate the wider ecosystem.

Growth Is a Mindset—Not Just a Target
Antoine’s leadership philosophy? “Growth is a mindset.” Since joining Ogilvy Qatar five years ago, the team has grown from 70 to 120 people—proving that scale starts with attitude, adaptability, and action. For SMEs, that means not being afraid to pivot and embracing frameworks that drive forward momentum.

Brand Building Frameworks—For Everyone
Ogilvy will soon host an exclusive event for DHL4SMEs members, unveiling their proprietary Operating System (OS) for brand building. Whether it’s Coca-Cola or a local startup, the same structure applies: quarterly brand activations, consistent messaging, and audience-first strategies.

“Don’t just give a hungry man a fish—teach him how to fish. That’s what we want to do with SMEs.”

Data, Not Guesswork
Antoine emphasized the shift from “fluffy work” to ROI-driven branding. With Ogilvy launching its “Ogilvy One” experience arm in Doha in 2025, data will play a central role in helping SMEs target smarter, act faster, and market more efficiently. From CRM systems to AI-powered insights, the agency’s next chapter is all about precision.

AI: Friend, Not Foe
Rather than fearing AI, Antoine encouraged SMEs to learn “the art of the prompt”—a skill he believes will shape the future of branding. “If you know how to prompt AI, it will be your best friend.” Ogilvy is already using AI in production, localization, and research to shorten time-to-market and sharpen messaging.

Community Through Authenticity
Asked why he joined the initiative, Antoine’s response was simple: “Because it’s genuine.” He credited the program's open, collaborative approach and its potential to uncover the next wave of unicorns born in Qatar.

What’s Next?

Ogilvy is preparing an in-depth session that will inspire SMEs with global examples and local applications—covering everything from visual identity to storytelling, market positioning to campaign execution. The goal? Help every SME become top-of-mind in their industry.

Antoine’s Final Word:

“We’re not here to just share what we know. We want to learn too. From each other. From the market. From SMEs. That’s what community looks like.”

Don’t miss Ogilvy’s upcoming session on the DHL4SMEs platform—this one could change the way you think about your brand forever.

As always, the DHL4SMEs platform is committed to making this type of valuable knowledge accessible to Qatar’s SME community. 

All presentations and recordings from our live events are available in the events section. 

Benefits of joining the program

Packing your DHL shipments is as easy as following these simple steps. Download our detailed guide if you have non-standard goods or want to know more.

TAKE THE FIRST STEP TOWARDS 

EXPANDING YOUR BUSINESS

Learn how to manage your SME and expand your network to open a new world of possibilities for the growth of your business. We aim to cover a wide range of issues that directly impact SMEs, drawing from both our own expertise and the specialized knowledge of our partners. 

Topics such as logistics, digital transformation, effective marketing strategies, legal and compliance, and risk management are all incredibly relevant in today's business landscape. These areas can often pose challenges for SMEs, and our goal is to provide the insights and guidance businesses need to navigate these complexities successfully.

A program dedicated to supporting the growth and success of small and medium-sized enterprises in Qatar. Our program offers a series of Webinars, Podcasts, and Open Days designed to provide valuable insights and guidance from industry leaders and experts. 
Join us and gain the knowledge and connections to take your business to the next level.

Register Now

BENEFITS OF JOINING OUR PROGRAM
Expert Insights	Community Support	Interactive Content	Access to Resources	Exclusive Content
_________________	_________________	_________________	_________________	_________________
Access valuable knowledge from top professionals and thought leaders.	Connect with a network of like-minded business owners and stakeholders.	Engage in sessions designed to meet your specific business needs.	Utilize tools and resources tailored to help your business thrive.	Benefit from an array of exclusive offers by the program partners.

have a question?

If you need any information on the program or have a topic you would like to know more of, please contact us on [email protected]