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Jeff Liow


​​Founder and Director, King of Rims ​​

Jeff Liow is the founder and director of King of Rims, a growing international supplier of premium wheels. With a strong focus on business strategy and market growth, he has expanded the company’s reach beyond Malaysia to the United States and Australia. Known for his commitment to quality, reliability, and customer trust, Jeff has built a brand that is recognised and respected across the automotive industry. His vision continues to drive the company forward, delivering value to car owners and partners worldwide.